[Martinjlm]

Originally Posted by shaffe

It's already happening. They are starting to spin Mustang and Bronco off into sub brands.

This. In 2019, Ford very directly said that they were going to focus on three sub-brands:

• Bronco
• F-150
• Mustang

So, where are they now with this strategy?

• Bronco Sport (4-door FWD) is already on the street
• Bronco (2-door RWD) is late, but on it’s way
• Mustang Mach E is already on the street
• A Mustang sedan and another EV (probably the same vehicle) on the way
• F-150 Lightning announced

Yes, this is different than the way things were, but know what? Go back far enough and everything is different than it was before. If nobody takes a risk and does something different, things stagnate.

On the extreme side, been in the cookie aisle of your local supermarket lately? Get a pack of Oreos. I’ll wait. Since the beginning of time (1961 for yours truly) Oreos have been black cookie sandwich with white creme center. Period. Now there must be 30 different variations. Oreo fans could have prevented this if only they had got out their pitchforks and fired up their blogs, right. They could have named those cookies something else and left Oreo as the familiar black and white cookie sandwich, but no, they had to go fix what wasn’t broke. How’s that working for them? I’ll answer that...quite well actually. And what’s become of good ol’ Levi’s jeans? You want boot cut or regular cut or skinny cut? You want dark dye or light dye or distressed?

So Ford’s taking a risk by taking their iconic brand names and extending them into different configurations then what many are used to. Good on ‘em. It worked for Levi’s. It’s working for Oreos. The answer is, buy the variant you want and ignore the ones you don’t want. Or take your ball and go home with the belief that it will tank the company and show them the error of their ways.