Quote:
Originally Posted by Petrol Head
The movie had a big impact, but the car itself was already a hit before the first movie.
GM debuted the prototype of what became the 5th gen Camaro at the 2006 Detroit International Autoshow with no public comment on whether they'd actually build it. That very prototype actually toured every Autoshow in North America that year to "gauge interest"...... it was off the charts. That summer after a ton of questions to other top brass at GM with the "no comment" response, Rick Wagoner said something to the effect of "yes we're in fact going to build the new Camaro - we're not brain dead"
The movie actually came out in 2007 - AFTER GM had toured the prototype and Wagoner let it out they're building it.
So yes the excitement for the car was already there before the movie. And would have been as strong even without the movie, as there were a ton of lifelong Camaro fans (  ) who didn't give a hoot about the movie who were THRILLED to see it's return. |
If you think that the movie had no impact on sales of the car back then, you're out of the loop. Transformers played a huge role in getting non enthusiasts excited about the car. All of us car nuts were already aware and excited about it but it hit the masses with Transformers.