Quote:
Originally Posted by MackSteelPrivateEye
If a slammed roof is your deterrent, then you are not an enthusiast anyway. In the 50s and 60s people were slamming there own roofs for that custom look. The idea is to put the word out, and find those and turn them into enthusiasts. When the Challenger came back out in 2009 or so they were not selling and were about to be axed until they stepped up their performance ad campaign. now its a whole new ballgame. Many complained it was too big and bulky. Dodge advertising convinced them to get over it, and buy it.  We can all agree that Dodge has an outstanding ad campaign.
https://www.ispot.tv/ad/Zk3g/dodge-b...ll-goldberg-t2
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Reading comprehension. I said "
is a hard sell to non-enthusiasts"