Quote:
Originally Posted by hotlap
- The slammed roof’s bunker sensation is a hard sell to non-enthusiasts.
- Buyer demographic has changed. All non-SUV/CUV sales are down.
- The Camaro is no longer inexpensive.
- The gen6 is going into its 6th model year with no significant power or styling change. (The 2020 redo made it look like previous 16-18)
-Chevy does nothing to build the brand. - No advertising.
- No new performance variants since 2018. Sorry ..A10 in a 1LE doesn’t count.
- No new attention grabbing trims since 2018 HW. Sorry ...shock and steel went unnoticed. See #1.
It’s clear to me that is Chevy riding this model out until they make the next move. Poor CT4 and CT5 sales don’t point to a future as it is, has, been. I doubt I’ll care about what they will end up doing. |
If a slammed roof is your deterrent, then you are not an enthusiast anyway. In the 50s and 60s people were slamming there own roofs for that custom look. The idea is to put the word out, and find those and turn them into enthusiasts. When the Challenger came back out in 2009 or so they were not selling and were about to be axed until they stepped up their performance ad campaign. now its a whole new ballgame. Many complained it was too big and bulky. Dodge advertising convinced them to get over it, and buy it.
We can all agree that Dodge has an outstanding ad campaign.
https://www.ispot.tv/ad/Zk3g/dodge-b...ll-goldberg-t2