Quote:
Originally Posted by Dark Phoenix
GM's list of bad descisions on the 6th gen Camaro are endless really but three stand out to me
1. Marketing. I feel like last Camaro commerical I've seen was 2014 TF4 based with the kid saying "Bumblebee is that you!". When TF5 came out they didn't take advantage of using the movie & the 6th Gen Bumblebee, they never put together new Transformers editions like they did in 2010 & 2012. Nor did they with Bumblebee the Movie which they could have translated with evolution of Bumblebee Camaro's from TF1 through 5 with a liner about Bumblebee and the Camaro. Move away from the TF Franchise and they didn't do any good marketing. Dodge always has Chargers & Challengers in Commercials throughout the year.
2. Price points & trim levels. GM tries too hard to separate trim levels of the cars. The average public you have to sell on standard features compared to today's competition in the year 2020, and options that are more times not added when it comes to creature comforts. GM has built their trim packages on the Camaro like it's 2005 and charging Premium prices for extremely basic equipment. On price point 2010-2020 price inflation seems to be about $6,000-$7,000 more on these cars today for matching trim levels and options. With that in mind a lot of potential customers don't to buy new and prefer to wait and buy used so they don't lose $10,000 plus on immediate depreciation off the top.
3. Keep shoppers interested as the car market advances per model year. Besides Fascia's & 10spd auto on the SS GM hasn't done much to keep the car moving forward with the times. They change a couple of colors but they don't created entire packages. Special packages has been Dodges bread and butter more so than redesigns, and every time they do it they create something appealing that draws attention of shoppers. I believe at one point recently Challenger was beating Mustang & Camaro in sales, that a 2008 design beating newer models of their competitor.
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3 reasons why GM is sucking in selling the Camaro.
1. is marketing
2. is Marketing
3. is Marketing
You can sell a POS if its marketed right, we see that every day with gobs of products and the Camaro is not a POS.