Quote:
Originally Posted by hotlap
The Camaro makes a bad first impression because the roof is low. As someone that has driven one every day for 3-1/2 year, I can say I never think about visibility other than judging were the right front tire is in a tight parking garage.
The sensation inside is different. Visibility is not a problem. Even seeing stop lights are not an issue
Its possible to make more money by selling less.
The company I'm with (20 years) is going through a similar transformation. In the past it was all about being the volume leader. Now the focus is on the quality of the sale. The low volume models on the low or high end of the price spectrum isn't where the money is made. Its in the middle.
Why does GM "brag" about ATP? Why does Ford brag about volume?
|
Either way if you think there is an issue or not with the visibility there is a perception of it. And for someone that has never driven one, if that's all the hear about it they are going to believe it even more especially on a quick test drive.
I totally get why on the inside they would focus on ATP. They would have all the info on costs, margins all that stuff. On the outside looking in, I don't see it as that valuable of information because of the missing variables.
At least with sales numbers I feel I can make some better guesses about how its doing especially when combined with data like days in inventory.
I am fully aware it is possible to earn more while selling less and like you said the key is somewhere in the middle.