Quote:
Originally Posted by 50MileSmile
Dodge introduces new models of the Challenger and the Charger every year, which keeps them selling.
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Not sure I would call them "new models."
Much respect for how Dodge has been able to maintain sales without changing the basic platform of these cars for something like 10 years.
I am reminded of something I learned in Marketing 101. At the time, Tide laundry detergent had been on the market for about 50 years and had been "new and improved" 68 times! To this day they market Tide the same way!
I think Dodge took a page from this book!