Trivia: When Fiat bought Chrysler Sergios idea was to phase out the Dodge nameplate all together and send them into history. Sergio's aim was to focus on the Fiat 500s
. When was the last time you saw one of his Fiat 500s?
The Charger and Challenger saved them. I'm not sure if it was the American Dodge performance team that saved them. They gave it one last go with the Challenger, they lowered the price, bumped performance and advertised it. Challenger sales began to pickup because as you remember when Challengers came back out they weren't selling well and the biggest issue was pricing, they were high. Also remember Dodge Trucks? Well, they don't make Dodge trucks anymore which is sad. Sergio and his bright ideas got rid of Dodge trucks and gave them the new stupid name of Ram. Almost 100 years of a brand name down the drain. He dumped the Dodge truck name because Dodge was to be killed off entirely but the Truck itself was to stay just not the name. Low and behold the Challengers picked up in sales along with the Chargers thanks to the Dodge team. Ralph Gilles pushed Dodge performance and he probably had a lot to do with it. So now Dodge is still alive but Sergio is dead. Ain't that a b!tch?
