Quote:
Originally Posted by Memphis SS
You also get an extra 200 to 300 lbs more weight with the Challenger SRT included with that sales price, so modding the ZL1 is not needed. The Challenger is a damn tank when it comes to weight.
|
Those tubs of lard are coming in at 45hundee. Obviously, some (most?) aren't worried about the weight. As long as they sell though....
Quote:
Originally Posted by Memphis SS
Another subject for all:
Everyone talks about how much Dodge markets the Challenger but has anyone figured out how much it cost for TV time to run the ads? When you figure the cost of each tv spot divided out per car vs GM not running Camaro ads is Dodge turning any more profit on the Challenger per quarter? While I get volume numbers are needed to justify production of a car, it also has to turn profit. If Challenger is out selling Camaro by 3000 units per quarter (based off last quarter reports) Does that justify the Ads.. I’m asking here.
|
I agree 100%. The ad $$ might be tacked into the MSRP and push the price higher. There is a trading point though where you're increased volume overtakes the ad expense. If it costs $5 to make a widget and I sell it for $20. I make $15 each. Sell 10 a week and I put $150 in the pocket.
If I drop the price to $10 and sell 40, I make $200 (10 x 40= 400 - 5 x 40 = 200). If your local paper charges $5 for the ad to promote your sale, you're still ahead.