Quote:
Originally Posted by dpevans
that's because the SUV and Truck market make up the profit for GM so they can build cars like the Corvette and Camaro.
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To be clear, Camaro and Corvette aren't in the same ball park when it comes to profitability.
Corvette has nearly always been profitable. It was engineered and designed to be a low volume car. It's why it still uses plastics for the body and body panels. SMC door tooling is far cheaper than stamped steel, just as an example. Much less to pay off and better or margins and NPV.
Yes, you are correct, FSTs and SUVs rule the roost for profitability. But at one point, Corvette had the highest per unit margin of anything GM made. It may no longer be true for the Corvette, but Camaro is not even the same league as the Corvette when it comes to the bottom line.