Quote:
Originally Posted by Number 3
You made a GIANT leap when you claim Alpha is cheap to build (it isn’t that’s why Cadillac uses it) and profitable (not sure where that claim even comes from. ATS/CTS HAVE SOLD HORRIBLY and it would be surprising if GM has made any real profit on Alpha.
Also the Camaro is not a re skin. It’s basically an all new upper and interior. Likely hundreds of millions to get a Gen7. A new front and rear fascia, grille, headlamps tail lamps were probably 8 to 10 million or so in tooling alone not counting the cost to engineer, develop and validate.
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All the more reason to keep using a winning chassis that's already been engineered and has no further costs except to keep producing it. When I say cheap to build I mean, to produce, not develop. I know it was expensive to develop. But once the engineering work is done, an alpha platform steering knuckle doesn't cost significantly more to produce than any other steering knuckle.
The 4th gen camaro died because GM didn't have an adaptable performance platform that met current regulations that would enable them to produce a Camaro at that time, given the state of the economy.
We are in a completely different situation today. The platform is there, all Chevy has to do is build a car on top of it. I know that's expensive too, but I see no reason why they wouldn't. There is good demand in the market and a whole lot of hype around sports cars. GM won many customers with the 6th gen and it would be unwise to abandon that momentum in the next generation product cycle. I stand by my statement, we will get a 7th generation camaro and it will be awesome.