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Originally Posted by ThirteenTwenty
Neither you nor I know how many Alpha vehicles need to be sold to reach black ink for the platform or Mustangs for that matter. I suspect they are well below that number given how poorly the Caddy's have sold and Camaro sales being what they are. I could be wrong , but it's hard for me to believe the production #'s have covered R&D and tooling at this point. Maybe Jim Martin can shed some light?
As far as "If it makes a profit does it justify its continuation?" Thats depends I suppose, If GM feels they could produce another vehicle that would cost similarly in R&D/tooling but sell much more and return more profit then no it doesn't warrant continuation. Same for Mustang, but I believe there is more at stake with axing Mustang for Ford.
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I looked up the 2018 volume for Aplha (Camaro/CTS/ATS) and it was ~800 units less than Mustang.
GM needs Camaro as long as they want to be in the high end coupe/sedan segment with Cadillac. Mustang is rumored to share a SUV chassis (right?). Mustang could very well de-emphasis performance. Ala Mustang II.
This is why I smh with all the Camaro will be discontinued celebrations. This whole segment is underperforming and none will survive to see 2028 at 2018 volumes.