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Originally Posted by Number 3
Norm, what does it take to convince you that people with a career in Marketing in the auto industry might actually know more than us that just come here and talk Camaro every day.
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So why are Camaro sales so dismal and why is it that marketing doesn't appear to be doing anything about it? Or is letting this small segment atrophy like sedans in general the end game?
Not that Ford is doing much better with their TV advertising, BTW.
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If there was a business case for TV commercials then GM would have done it.
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Unless, of course, the need to be seen as a leader in EV/mobility/technology overrides the value of advertising considered inconsistent with such new direction.
Norm