Quote:
Originally Posted by Mighty Mouce
Want to get someones attention?....advertise, advertise advertise...thats what sells product. I learned that in college the first day in Graphic Art advertising. Those heading up Chevy have forgotten about basics or are just so arrogant to think the Camaro name will sell itself all while forgetting the Millennial generation is a whole different animal raised strapped into a baby seat of a Honda Civic.  |
LOL
There are people with years of experience and knowledge on this very topic. It’s what they do for a living. It’s backed up by teams of data.
They also pay 100s of millions to ad agencies who are also EXPERT in this very topic.
If GM thought they could be profitable with more advertising they would do it.
Sorry but I know people who know this and in this case you are not correct.
Won’t argue they might sell a few more cars but if they sold 1,000 more Camaros at a couple let’s assume $5,000 (that would be HUGE) profit that’s $5,000,000 more profit. Making a commercial would cost that much and then air time on top would make this proposition a huge money loser. Your theory only works if they could sell 10s of thousands more cars and GM knows a TV commercial won’t do that.