[Glen e]

Advertising won't do a damn thing for the Camaro. The Camaro is well known and everybody knows it's out there. And anything in terms of advertising would just be a short term tactical maneuver. The simple truth is there is just not as many people by muscle cars now and for some reason they're not buying the Camaro if they're gonna buy a muscle car. . The younger generations are just not buying and interested in......muscle cars.

And I don't know how you change the market so the Camaro sells better. I personally don't think there's anything wrong with the car, and any of the minor tweaks that they've made to the front or the back have nothing to do with the problem. I was in the corporate car business with BMW, Porsche, and Honda for 35 years, and saw every way possible for a mfr to sell cars, but in this case "the dogs don't like the dog food" as they say. And I'm not sure what the answer is. It is a shifting demographic and psychographic, that the Camaro just can't current capture in volume. Harley has the same exact problem.