Here's an article from a little over a year ago about the move...Still thought to be a good idea at the time...
https://www.detroitnews.com/story/bu...ack/101417272/
A quote from the article...
"GM moved the Cadillac headquarters away from Detroit in September 2015, prompting politicians and local business leaders to complain directly to CEO Mary Barra. The idea, explained by Cadillac President Johan de Nysschen, was to put some distance between Cadillac and the rest of GM — and to park it in the heart of a global luxury capital.
A veteran of the Audi and Infiniti luxury brands, de Nysschen expects that re-establishing the brand as the “standard for the world” to take as long as 15 years. It has internal milestones to hit along the way, namely gains in brand image, owner satisfaction, customer loyalty and global sales."
Recent article...
https://www.freep.com/story/money/ca...it/1434144002/