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Originally Posted by cellsafemode
meh...no amount of marketing is really going to make a lasting difference. The market is shifting in general and the camaro is too good at what it does. This prices it out of some of it's demographic, and it makes it impractical for widening that demographic.
The only thing that would really benefit the camaro are 2 things:
1. Embrace and go full in on electric before their competition can.
2. make the car crappier. By compromising performance for practicality (maybe getting some use out of the rear seats).
Anything else would be short term at best.
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I disagree. Performance vehicles are passion purchases. The Camaro doesnt really have a branded image. So, those who do purchase Camaros are typically car guys who appreciate the capabilities and value.
The Mustang has Bullitt and Shelby and the image surrounding those icons. Challenger has the Vin Diesel, Fast an Furious, Brotherhood of Muscle, tire smoking, no apologies image and the fantastic commercials and ads surrounding all that. Pure attitude.
What does Camaro have? Old ass Transformers and Hotwheels? Lol! Toys, seriously?
Back to Dodge. They aren't trying to cater to Porsche drivers or Soccer moms, or high brow buyers. Basically, the Dodge marketing is simple. Buy a Challenger because it's a mean, loud, brash, American muscle car. If you want to be a badass, buy our cars. Now that's marketing. What's funny is that the Camaro is more American than the Italian owned Dodge... lol
If I was an average consumer looking for a bad ass car, I would buy a Dodge. I happen to be a car enthusiast who knows that the Camaro is a better all around car but i dont know that because GM told me. They tell folks that they win awards and have good rankings, believe it or not, like those "real" people in the commercials.
GM needs to fire the entire marketing department and start over. Take some notes from FCA.