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Last day of the month (for a car on the lot that hasn't been there long, so the dealer's costs are low), when dealers are trying to meet the manufacturers' goals for the next month's allocations - especially for popular or limited-production models. Add in expiring rebates and factory incentives then, and you can work a discount of $7-$8K. It's a fallacy that cars that have been sitting for several months may be the cheapest (unless the manufacturer comes up with special incentives for the dealers), because many dealers add their floor plan, carrying costs or interest payments to the selling prices of those cars. And if you watch the incentives and rebates carefully, you'll find that the end of the model year isn't always the best time to buy a car. A couple of years ago, for example, the lowest prices of the year for Mustangs were at New Year's; this year, so far it seems like Memorial Day was peak discount time for Chevrolet.
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