Quote:
Originally Posted by GearheadSS
Ok, and? There are a lot of Camaros and Mustangs that go to rental fleets too. Sales are sales and around here, I see a lot more Challengers on the road than Camaros or Mustangs.
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Percentage of Total Sales that are Fleet/Rental 2017
Camaro 4%
Mustang 26% (+22%)
Challenger 29% (+25%)
Yes a sale is sale, but fleet sales are nothing more than a way to make your product appear as if it is flying off of the shelves.
Hypothetical situation: 50 car enthusiasts are in the market for new rides. 35 of the people each buys a Camaro and the other 15 each buys a Mustang. 35 sales for GM, 15 for Ford. Enterprise needs some new rentals, so they place a call to Dodge for 250 V6 Challengers. It doesn't look too pretty now, does it? Sales numbers can easily be manipulated to make it appear that you've really got a hot item, when in fact, Enterprise just needed some new inventory.
As others have said, fleet sales are always heavily discounted because you're buying "in bulk" essentially.
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