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In 1970 no one cared about gas mileage, insurance, emissions, and cars were relatively cheaper. So Chevy was doing great with Camaro, Chevelle, Impala, Monte Carlo, and Corvette in their lineup all with big beefy motors and some level of at least decent performance. And Pontiac had Firebird/Trans Am, GTO, Grand Prix.
The world we live in today is much different. Now, me personally, as a 40 year old automotive enthusiast, I still don't care about fuel economy, emissions, and insurance. Most people do, which is why we now have CAFE and Honda sells 350,000 Accords and 280,000 Civics every year with sewing machines under the hood and there was a while in the early 2000s where of the Big 3 only Ford offered anything with 8 cylinders.
GM would lose serious money today if they started producing another 2 door muscle car with a V8.
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