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Originally Posted by Childs Play
The Base SS was slower than the GT during the fifth gen in most ways. It sold better.
Better performance very rarely has to do with better sales.
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Keep in mind though the fifth gen Camaros had a big sales advantage early on (2010, 2011) due to the fact that the Camaro had not been in production for seven model years prior. And I'm pretty sure the Mustang still outsold the Camaro if you include the all model years of the 5th Gen. Not to mention, while the Camaro was absent from the scene, Ford sold almost a million Mustangs. I'm sure that helped them get through the pain of being slightly outsold for two years.
Anyway, the point I was making is the Camaro engineers have made it easy for the Camaro marketing team. The Camaro is way better than the competition and the marketers should be leveraging the performance difference more. Instead, they keep wasting all of their marking resources pushing this damn Hot Wheels package that no matter what will never have mass appeal to the demographic who can afford these cars.
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Originally Posted by Childs Play
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If they'd have announced it last year, sales for the 2018 Camaros would be even less than they are currently.
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Last year would have probably been early, but they sure missed out on the big auto shows this year. And who knows if the '18 sales would be less. There are probably several customers who would buy an '18 now if they simply knew what was coming for '19 and didn't have a strong desire for the new features. Don't forget the sales they are potentially losing to competitors in the meantime. Some recent buyers of the Mustang/Challenger may have opted to wait for a '19 Camaro, who knows.
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Originally Posted by Childs Play
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I'm gonna go with they probably know more than you when it comes to how to sale a brand.
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Maybe you're right, but let's not make this personal.
Chevrolet's marketing strategy for the Camaro is without a doubt different than what Ford and Dodge are doing with their pony cars. So does the Camaro marketing team know more than the Mustang and Challenger marketing teams too? Not according to the sales numbers.