Quote:
Originally Posted by samurai
But the 16 SS is still clearly the better performance car according to MotorTrends measurements. No matter if the 18 GT has more horesepower, the Camaro is still the faster car, they are just horrible with marketing. Just look how many people saw the "under 4,0s seconds to 60mph"-campaign from the 18 Mustang, Chevy has no interest in selling people that their car is fast 
2016 SS MT (from vs M4)
0 - 60: 4.1s
Quarter Mile: 12.4s
Figure Eight: 24.1s
Track: 1: 23: 15
2015 GT PP1 MT (from vs 14 1LE)
0 - 60: 4.6s
Quarter Mile: 12.9s
Figure Eight: 24.4s
Track: 1: 24: 32
2018 GT PP1 MT (from vs 16 1LE)
0 - 60: 4.4s
Quarter Mile: 12.6s
Figure Eight: 24.0s
Track: 1: 23: 97 |
That works if you are buying on numbers that most people will never ever notice. Most people that buy a Camaro will never take it on a track, 1/4 mile or road course. Most people would be hard pressed to determine the difference between a 12.4 and 12.6 second car on a test drive, let alone 12.0 vs 12.1 on the figure 8 (where the Mustang wins).
Also, we have to keep in mind we do not know the balance of GT/SS sales vs. 4 and 6 cylinder cars. I would predict that the SS outsells the GT (to your point, it's the better performance car) but Ford is selling way more 4 and 6 (gone now I believe) cylinder cars giving GM an average higher ATP. Plus up until the 2018 upgrades, the Mustang was a noticeably cheaper car.
ATP is only an indicator. I would bet the CTS has a higher ATP than the Camaro and I am sure GM is having much different discussions on that cars performance and profitability.
If your business plan is based on 80,000 Camaros and you sell 60,000 doesn't mean the car isn't profitable. But it will have a much lower NPV for the company. But if you happen to have planned for a $30,000 ATP and you actually collect $40,000 (mostly due to your customers buying more highly contented models, known as a better mix) then your net income is the same. But we don't know GM's business plan for the Camaro. Selling price and mix are in the plan as is sales volume. No car programgets approved without that plan.
Without data it is difficult to do much more than speculate, which is what the internet is for
