[Martinjlm]

Originally Posted by shaffe

True and fair points.

I mentioned it in another thread, ATP is a great stat to throw around but with out knowing how much profit is being made it's more fluff than actual data to me IMO.

Example, one of the products I sell at my company I know I am selling at a much higher price than my direct competitor. So in essence it has a much higher ATP.

However in this instance, I know my profit margin on this item is razor thin. I know my competitor is making more profit per item than I am.


As far as big incentives go I would say the annual 20% off MSRP disagrees with you there lol

The general public would not be privy to actual profit numbers, but within the company, there are datasources that can be purchased that track ATP for ALL vehicles. We constantly monitored those. Camaro consistently had higher ATP than Mustang, Challenger, 370Z, etc and the profit margin hit the required targets.

The annual 20% off MSRP sales were typically near the end of the model year, designed to clear the lot for the next model year. Usually followed by 0% financing on past model year stock when the new model year product hits the lot. Neither of those things happened for the transition from '17 to '18.

When I bought my '17, I could have gotten 20% off of a '16 near the end of the 2016 MY. I waited. I could have bought a '16 SS Convertible that was on the lot with 0% financing, but the dealer couldn't do it with the '17 Fifty Vert that I came in to buy. Since I specifically wanted the H50 package, it had to be a '17. To make the deal they reduced the price on my car to the point where adding up all my discounts plus their price reduction, financed at 2% at a credit union I'd never heard of, made my payment exactly what it would have been if I had financed at 0% with my discounts but without their price reduction.