Quote:
Originally Posted by samurai
You have to understand that some cars are not made for high sales numbers, but holding up the image of your company. Only a handful people will buy a Corvette ZR1 or ZL1 1LE. But they get you emotionally attached to the Company through it. And even when you can't afford the ZR1 or even a base Camaro or Corvette, or you need more space for practical reasons, you may end up buying a Chevrolet Sedan or SUV because of the Camaro or Corvette.
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Yup. That is the definition of a "Halo Car". It casts a halo over the rest of the portfolio. You come in to look at the Corvette Z06 and drive out with a Camaro 1LT or Cruze Premier. You come in to look at the Mustang GT350 and drive out in a Focus RS or Mustang EcoBoost.
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2017 CAMARO FIFTY SS CONVERTIBLE
A8
| MRC
| NPP
| Nav
| HUD
| GM Performance CAI
| Tony Mamo LT1 V2 Ported TB
| Kooks 1-7/8” LT Headers
| FlexFuel Tune
| Thinkware Q800 Pro front and rear dash cam
| Charcoal Tint for Taillights and 3rd Brakelight
| Orange and Carbon Fiber Bowties
| 1LE Wheels in Gunmetal Gray
| Carbon Fiber Interior Overlays
| Novistretch bra and mirror covers
| Tow hitch for bicycle rack
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