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You have to understand that some cars are not made for high sales numbers, but holding up the image of your company. Only a handful people will buy a Corvette ZR1 or ZL1 1LE. But they get you emotionally attached to the Company through it. And even when you can't afford the ZR1 or even a base Camaro or Corvette, or you need more space for practical reasons, you may end up buying a Chevrolet Sedan or SUV because of the Camaro or Corvette.
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