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The problem with markups isn't Ford's to deal with. And I don't place blame on the dealerships. The fault solely belongs to the idiots who pay it. Mark up a vehicle on me and no matter how much I want it I will walk out the dealership and never look back unless they come running out to tell me it was just a prank or something. If people want to pay it then I say let them.
One thing Ford could do is push the MSRP up to the point that any markup will make it well beyond what people are willing to pay. If they had put the MSRP of the Shelby at $85K then the dealerships would not have gotten away. But then you lose the targeted customer...even tho that customer is lost anyway because of the markups. And of course there are other considerations like options and performance which should all be on the level of the MSRP. If people are willing to pay $90K for a stripped down Mustang that can barely beat a SS 1LE and gets destroyed by a $63K ZL1 then adjust the MSRP accordingly and let them pay. Maybe all the extra money will give them more room to make the GT better than it is. Maybe eventually the Mustang will become a better overall car all because people are paying $15K-$25K more for the top level Mustangs than they should which will allow them to give the GT and EB $15K-$25K more worth of goodies and performance. It's dumb as hell but hey, if people wanna pay that kind of money then let Ford collect it and put it back into their lower tier cars.
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