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Old 08-22-2015, 04:14 PM   #1
Doc
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New entry model needed?

With the new pricing, a base 1LT with V6 and auto trans (no extras of any kind) will be $31k+ including sales tax. That means the Camaro has now been pretty much priced out of the range of entry-level buyers.

This is not a diss on the Camaro; it is what it is and it offers tremendous value for the price, but I'm thinking GM needs to go back to its roots and come out with a new model performance car. A "younger brother" to the Camaro that starts at around $18,950 with a 4 cyl engine and maxed out with a V6 would be about $23k + tax. It should be sporty but not a track car like the Camaro is.

Its target market would be those who like to look like high performance; they wear the t-shirts, jackets and caps, but are not and will never be high performance drivers. They just want the styling and looks. This is also the perfect entry-level buyer who later on may want to upgrade which brings them into the Camaro realm. But for a lot of customers they just want to look sporty and would use this car to have fun around town, daily driver, take trips, etc. This would be a perfect first new car for high school students or a second/third car for families.

The foreign car companies already hit this target market, but with the Camaro now priced out of reach of this market I think it would be good for GM to use their formidable prowess to develop a competing car that could be a good way for new buyers to enter into becoming Chevrolet performance customers.

I'm thinking they could revive the Corvair name or come up with an alternate that sounds sporty. Take a transverse front wheel drive 4 or 6 and move that to the rear wheels. Give it great styling and aerodynamics in the front. A 4 seater without a lot of bells and whistles; a reasonably basic sporty car with plenty of room for customization later on by the customer if they choose to do so. Make it fun, make it affordable, make it sporty and stylish like a younger brother of the Camaro.

What do you guys think? Yes? No? Maybe?
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Last edited by Doc; 08-23-2015 at 01:53 AM. Reason: spelling correction
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Old 08-22-2015, 04:29 PM   #2
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Yea i see what you are saying but i think cruze kinda holds that position down, but who the hell would want a cruze
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Old 08-22-2015, 04:53 PM   #3
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Originally Posted by Doc View Post
What do you guys think? Yes? No? Maybe?
I think YES, but GM thinks NO.

To some extent that was the idea behind the Code 130R concept-- a fun RWD coupe slotted below the Camaro. The scuttlebutt is that GM decided that they couldn't make a business case for such a car. The idea is dead.

As crazy as it seems, the $27K 4-cylinder Camaro will be the entry-level sporty car. GM doesn't seem to really care about offering an affordable sporty car. In this sense, though, they're hardly unique in the auto industry. With all of the safety requirements and expenses that go into modern cars, pretty much the entire industry has abandoned the 'youth' market. It's all about profits NOW, rather than cultivating a customer base for the future. The non-rich youngsters will have to make do with used cars.

Last edited by MikeT; 08-23-2015 at 02:08 AM.
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Old 08-22-2015, 10:46 PM   #4
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Originally Posted by MikeT View Post
I think YES, but GM thinks NO.

To some extent that was the idea behind the Code 130R concept-- a fun RWD coupe slotted below the Camaro. The scuttlebutt is that GM decided that they couldn't make a business case for such a car. The idea is dead.
Look at the FR-S and BRZ, they have been struggling for sales after the first year. Think that was a wise choice to drop it. They need to drop the LTG in a Cruze with some improved styling and interior.
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Old 08-22-2015, 11:04 PM   #5
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Quote:
Originally Posted by Doc View Post
With the new pricing, a base 1LT with V6 and auto trans (no extras of any kind) will be $31k+ including sales tax. That means the Camaro has now been pretty much priced out of the range of entry-level buyers.

This is not a diss on the Camaro; it is what it is and it offers tremendous value for the price, but I'm thinking GM needs to go back to its roots and come out with a new model performance car. A "younger brother" to the Camaro that starts at around $18,950 with a 4 cyl engine and maxed out with a V6 would be about $23k + tax. It should be sporty but not a track car like the Camaro is.

Its target market would be those who like to look like high performance; they wear the t-shirts, jackets and caps, but are not and will never be high performance drivers. They just want the styling and looks. This is also the perfect entry-level buyer who later on may want to upgrade which brings them into the Camaro realm. But for a lot of customers they just want to look sporty and would use this car to have fun around town, daily driver, take trips, etc. This would be a perfect first new car for high school students or a second/third car for families.

The foreign car companies already hit this target market, but with the Camaro now priced out of reach of this market I think it would be good for GM to use their formidable prowess to develop a competing car that could be a good way for new buyers to enter into becoming Chevrolet peformance customers.

I'm thinking they could revive the Corvair name or come up with an alternate that sounds sporty. Take a transverse front wheel drive 4 or 6 and move that to the rear wheels. Give it great styling and aerodynamics in the front. A 4 seater without a lot of bells and whistles; a reasonably basic sporty car with plenty of room for customization later on by the customer if they choose to do so. Make it fun, make it affordable, make it sporty and stylish like a younger brother of the Camaro.

What do you guys think? Yes? No? Maybe?
YES!

in my opinion,I believe that they shouldn't put the 4 cyl in the camaro at all.its a heavy lady so keep up with the V6 and V8 and use the 4 cyl for a new sporty coupe that can keep up with the toyota 86(known as FRS in your country)and 2.0 genesis coupe.but for some reason they don't want to take the risk and I can't blame them,its a very competitive market out there with a lot of "made to perform and cheap cars" like those I mentioned.they don't want the z28 nightmare happen again if you know what im saying.....
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Old 08-22-2015, 11:22 PM   #6
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I dont disagree with you Doc at all. I think all the super high content 5th gens are what squashed a true base model this time around. I rarely see a LS car or a LT without the RS package and certainly never saw them on dealer lots. They were always loaded RS cars whether it be a SS or LT.
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Old 08-23-2015, 01:50 AM   #7
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I dont disagree with you Doc at all. I think all the super high content 5th gens are what squashed a true base model this time around. I rarely see a LS car or a LT without the RS package and certainly never saw them on dealer lots. They were always loaded RS cars whether it be a SS or LT.
Yeah I think after Chevy saw how much enthusiasts spend modding their cars, they figured they might as well load them up to start with. Which is a position I can't disagree with from a marketing standpoint, but unfortunately that approach has pushed the price over the "affordable" perception line. And even though the value for the money is there, in the marketplace perception is reality.

My thought is the Camaro team needs to design a "little brother" that looks like it's part of the Camaro family. It doesn't need a lot of uber tech; just enough to feel sportier than a regular sedan. Keep the costs down so it's under $20k. The Camaro design team has gotten so good I think they can pull this off and it would be successful. They can use off-the-shelf parts for everything except the body. Make it look great and fun with a clean interior.

I was going to get a 2016 2LT V6 as a replacement for my Toyota daily driver but the one I want would be $40k with tax, so that's not going to happen now. I'll just keep my Toyota. If they had that "little brother"... THAT I would buy.
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Old 08-23-2015, 01:50 AM   #8
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This whole pricing thing is so annoying... 30 grand for a car no a days is nothing. Even 40k for a car isn't that much, everytime I go into a dealer all the cars are 20k-60k.

Chevy Colardo: 29k-40k
Chevy Impala 30-40k
Chevy Traverse 30k-50k
Chevy Silvarado 30-60k
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Old 08-23-2015, 02:14 AM   #9
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This whole pricing thing is so annoying... 30 grand for a car no a days is nothing. Even 40k for a car isn't that much, everytime I go into a dealer all the cars are 20k-60k.

Chevy Colardo: 29k-40k
Chevy Impala 30-40k
Chevy Traverse 30k-50k
Chevy Silvarado 30-60k
Well if $30k is nothing to you, feel free to send it my way and I'll make up the $10k difference for the one I want and sing your praises to the end of my days.
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Old 08-23-2015, 03:25 AM   #10
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Yeah it looks like the low end pricing is gone. Wow I'd never thought that base camaro would start low 30,000s .ive got a non rs v6 dd and I do see a lot of 2ls..
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Old 08-23-2015, 04:31 AM   #11
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A sporty turbo 4 or v6, rear wheel drive. Call it Nova. Throw in a LT1 SS Nova.
Basically a Cruze rwd.
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Old 08-23-2015, 07:44 AM   #12
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Time for Cruze SS?
(Like cobalt SS)

I personally want to see Solstice / Sky return.
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Old 08-23-2015, 01:44 PM   #13
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GM ditched the Camaro LS for the 6th gen, presumably due to lack of profit/sales. I can't see them making an all new car to fill that role.


Quote:
Originally Posted by ssrs2lt View Post
Yeah it looks like the low end pricing is gone. Wow I'd never thought that base camaro would start low 30,000s .ive got a non rs v6 dd and I do see a lot of 2ls..
It doesn't. Base Camaro starts at $27,695.
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Old 08-23-2015, 02:11 PM   #14
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Originally Posted by Doc View Post
With the new pricing, a base 1LT with V6 and auto trans (no extras of any kind) will be $31k+ including sales tax. That means the Camaro has now been pretty much priced out of the range of entry-level buyers.

This is not a diss on the Camaro; it is what it is and it offers tremendous value for the price, but I'm thinking GM needs to go back to its roots and come out with a new model performance car. A "younger brother" to the Camaro that starts at around $18,950 with a 4 cyl engine and maxed out with a V6 would be about $23k + tax. It should be sporty but not a track car like the Camaro is.

Its target market would be those who like to look like high performance; they wear the t-shirts, jackets and caps, but are not and will never be high performance drivers. They just want the styling and looks. This is also the perfect entry-level buyer who later on may want to upgrade which brings them into the Camaro realm. But for a lot of customers they just want to look sporty and would use this car to have fun around town, daily driver, take trips, etc. This would be a perfect first new car for high school students or a second/third car for families.

The foreign car companies already hit this target market, but with the Camaro now priced out of reach of this market I think it would be good for GM to use their formidable prowess to develop a competing car that could be a good way for new buyers to enter into becoming Chevrolet performance customers.

I'm thinking they could revive the Corvair name or come up with an alternate that sounds sporty. Take a transverse front wheel drive 4 or 6 and move that to the rear wheels. Give it great styling and aerodynamics in the front. A 4 seater without a lot of bells and whistles; a reasonably basic sporty car with plenty of room for customization later on by the customer if they choose to do so. Make it fun, make it affordable, make it sporty and stylish like a younger brother of the Camaro.

What do you guys think? Yes? No? Maybe?

GM is in it for the money and a "younger brother" is not money
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