Chevy Runs Deep

[mikeyg36]

Great stories guys!
Oh and Scott, where can I get that doorbell?

[05stram]

Originally Posted by 77rs

remember "see the U.S.A., in your Chevrolet!"

Yes I do

[z28racer]

Originally Posted by PalmerGA

Well I was mighty young as well but I remember the "Dinah Shore Chevy Show". It was the show's theme song.

See the USA in your Chevrolet
America is asking you to call
Drive your Chevrolet through the USA
America's the greatest land of all

On a highway, or a road along the levee
Performance is sweeter
Nothing can beat her
Life is completer in a Chevy

So make a date today to see the USA
And see it in your Chevrolet

(Travelin' east, Travelin' west)
(Wherever you go Chevy service is best)
(Southward or north, near place or far)
(There's a Chevrolet dealer for your Chevrolet car)

So make a date today to see the USA
And see it in your Chevrolet

That should have played during the Superbowl!!

[z28racer]

Runs Deep still hits nail on the head!!!

[FAIRNOT LZ1]

Originally Posted by 77rs

remember "see the U.S.A., in your Chevrolet!"

Originally Posted by Hall of Fame

Runs Real Deep. Here is a pic of my Grandma on right with a friend in 1963 who retired from Guide Lamp with 31yrs of service.She even had stories of the machine guns she helped build during WWII.

NICE!!!

Originally Posted by 05stram

Yes I do

[BeachBum]

Originally Posted by got adrenalin?

YES I DO!! Dinah Shore?
Attachment 469354

I Bought My 1963 Impala Super Sport "409" New In 63 Because Of Dinah & That Song -LOL

[77rs]

Originally Posted by fbodfather

Believe it or not, but my Doorbell in my home plays "See the USA in your Chevrolet!"

....and somewhere in Mom Settlemire's basement there is a set of airhorns that play it also. (....from when there was lots of underhood space in our cars and trucks...)


Chevrolet is looking for a tagline that can be used worldwide...because we sell Chevrolets worldwide.

That is cool!

[77rs]

Originally Posted by BeachBum

I Bought My 1963 Impala Super Sport "409" New In 63 Because Of Dinah & That Song -LOL

I have a '64 conv. I bought 34 years ago from the orig. family owners.

[spratleyea]

Originally Posted by PalmerGA

Well I was mighty young as well but I remember the "Dinah Shore Chevy Show". It was the show's theme song.

See the USA in your Chevrolet
America is asking you to call
Drive your Chevrolet through the USA
America's the greatest land of all

On a highway, or a road along the levee
Performance is sweeter
Nothing can beat her
Life is completer in a Chevy

So make a date today to see the USA
And see it in your Chevrolet

(Travelin' east, Travelin' west)
(Wherever you go Chevy service is best)
(Southward or north, near place or far)
(There's a Chevrolet dealer for your Chevrolet car)

So make a date today to see the USA
And see it in your Chevrolet

Thanks man, that brought back some fond memories.

[mikeyg36]

[spratleyea]

Originally Posted by mikeyg36

Thanks. Good memories.

[mikeyg36]

Originally Posted by spratleyea

Thanks. Good memories.

I love stories like that. Shows how much this brand means to people.

[Chuckster]

Originally Posted by got adrenalin?

YES I DO!! Dinah Shore?
Attachment 469354

YES! And I remember as a kid watching the TV shows for the car commercials. Like Bonanza and Dinah Shore. "Chevy runs deep" always brings to mind the video of the guy that found the '65 Yellow Impala SS that his dad gave up years before. If you've not seen it, check it out on YouTube. It's great!

[The_Blur]

These both might be okay for the average buyer. I understand that a lot of work goes into deciding on campaigns and slogans with advertising. Some of it is an attempt to get past the words into the emotions of the customer.

Of course, some buyers are less responsive to that sort of thing. I don't think Corvette or Camaro buyers are of the same breed as your average Equinox driver. I think GM needs to provide unique advertising campaigns that deviate from the brand's overall message for those kinds of products. Note that Ford trucks are "built Ford tough," but they say "Go Further" for the Taurus.