[rbuzz00]

I found an interesting advertisement on the inside of the rear cover of my May/June issue of Car and Driver that brings up more questions than it does answers. The headline is "Make Some Noise...Pontiac Is Back".

It starts off by mentioning that it's been 15 years since Pontiac left and says "America needs us. The future needs us. So Pontiac is back."

It then goes on to say they will first come out with a hybrid system using a battery and electric motor to start a 667-hp-supercharged 372-cubic-inch V-8.

It goes on to say that Pontiac is here to offer a future filled with V-8s, great sounds, gold pinstripe, and window louvers. A V-8 and great sounds sounds great, but I'm not so sure about gold pinstripes and window louvers. Well, maybe to real Pontiac fanatics. It's hard to follow the hidden meaning of all that, but that last part seems to insinuate that something like a Trans Am may be coming.

Nowhere on the ad is there any GM emblem, or the mention of GM, and there is a weird little disclaimer at the bottom of the ad: "Do you need to be told that this advertisement is fake and not to be taken seriously? Our lawyers think you do."

So is Pontiac coming back, or is this just a fake advertisement meant to gauge the interest of GM possible bringing back the iconic Pontiac brand? Or could it be something from one of the manufacturers of clones of various Pontiac models? Like I said, it brings up more questions than it supplies answers.

Surely GM wouldn't be foolish enough to cancel the Camaro only to bring back Pontiac, which would mean that the Trans Am would eventually return.
Performance cars are losing to SUVs as far as sales go, so why would GM reinvent a performance oriented division? What about the switch to EVs? And what could Pontiac bring out that already isn't available with the Chevy brand? Like I said, lots of questions but no answers.

So what do you think? Is this ad just checking for interest in the return of Pontiac, or is it fake, or what?

[Evergreen6]

Anyone can buy ad space in a magazine. The fine print says it all, but hey, it sure created a lot of buzz on the internet, didn't it?

[Mr_Draco]

Yea, the fine print says the ad is fake and not to be taken seriously.

[rbuzz00]

I can't believe it's true, but there has to be something behind it.

Advertising space isn't cheap, and whoever posted this ad did it with the purpose of doing something or getting a response from someone. It would be interesting to find out the reason behind the ad.

Maybe part 2 will be coming soon.

[olrocker]

Don’t play with my emotions

[102SS]

Originally Posted by rbuzz00

I can't believe it's true, but there has to be something behind it.

Advertising space isn't cheap, and whoever posted this ad did it with the purpose of doing something or getting a response from someone. It would be interesting to find out the reason behind the ad.

Maybe part 2 will be coming soon.

Write a letter to the editor.

Surprised nobody read Philip's love for the Alpha Romeo Milano on the previous page

[lbls1]

Question is, why did they fold in the first place? They may have survived their hard times with a little work. They had at least one glimmer of hope at the time that they folded. Perhaps they could've held on for dear life. It was in part of a deal with the US that GM had to close Pontiac.

I don't see GM bringing it back unless they've been in talks with the Biden Administration.

[Evergreen6]

Originally Posted by lbls1

Question is, why did they fold in the first place? They may have survived their hard times with a little work. They had at least one glimmer of hope at the time that they folded. Perhaps they could've held on for dear life. It was in part of a deal with the US that GM had to close Pontiac.

I don't see GM bringing it back unless they've been in talks with the Biden Administration.

The US government hasn't been a shareholder of GM since 2013.

GM would bring back Pontiac if they thought it could be a viable brand. By 2008 GM was nearly bankrupt, and Pontiac wasn't doing well.

[102SS]

Originally Posted by Evergreen6

The US government hasn't been a shareholder of GM since 2013.

GM would bring back Pontiac if they thought it could be a viable brand. By 2008 GM was nearly bankrupt, and Pontiac wasn't doing well.

The thing is Buick sold a lot of cars in China and they had all sorts of new product in the pipeline read to go.

Pontiac on the other hand had very little new product in the final stages of development.

Awesome Bob(Lutz) fought like crazy for the brand but he was fighting a losing battle in the boardroom and with the government

He decided to step down and retire

[olrocker]

Originally Posted by 102SS

The thing is Buick sold a lot of cars in China and they had all sorts of new product in the pipeline read to go.

Pontiac on the other hand had very little new product in the final stages of development.

Awesome Bob(Lutz) fought like crazy for the brand but he was fighting a losing battle in the boardroom and with the government

He decided to step down and retire

Exactly!! See the video I linked below to a great interview Maximum Bob did about Pontiac just last year

Originally Posted by lbls1

Question is, why did they fold in the first place? They may have survived their hard times with a little work. They had at least one glimmer of hope at the time that they folded. Perhaps they could've held on for dear life. It was in part of a deal with the US that GM had to close Pontiac.

I don't see GM bringing it back unless they've been in talks with the Biden Administration.

It’s true the Feds forced them to axe the division. But that was 3 administrations ago. If GM wanted to they could resurrect the brand now. The logo, history, and copyrights to the brand are still owned by GM.

Originally Posted by Evergreen6

The US government hasn't been a shareholder of GM since 2013.

GM would bring back Pontiac if they thought it could be a viable brand. By 2008 GM was nearly bankrupt, and Pontiac wasn't doing well.

It was not doing well because it had lackluster product that was just rebadged Chevies.

Here’s a great interview with Bob Lutz just last year. He knew how to save Pontiac if the feds had just listened to him. This is why he’s one of the best automotive product specialists in history. He knew exactly what Pontiac needed to regain profitability.

Oh yeah, he also has some great things to say about our Camaros…… coming from him you know we have some of the best cars GM ever made. Evah!!

https://youtu.be/PJ7fyx9yQAU?si=c6IG6Si1L-uGKtph