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Old 09-06-2015, 10:14 PM   #1
Sledgehammer70
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2016 Camaro Reveal Progression: (Updated: 10/22/15)

I do social marketing for a living, but that hardly sums up my daily work duties. I have always found it interesting to see how other companies run their reveal campaigns and product launches as you can always learn a lot from them (good and bad). In general a lot of content just isn't available early as the product isn't fully ready to be shown, so instead we normally get renders or concept art or even just plain audio.

So looking back at the GM roll out plan, here is their campaign drum beat along with spy images and leaks. Now, If I have missed anything, let me know.

Note: I am not including all spy shot reveals, just the first times we saw specific variants.

12/21/11: Rumor of release window for the 6th Gen
7/20/14: First spy shots of the SS snapped posted online
8/9/14: Caravan of 5 cars spotted in the open
8/24/14: Another caravan of 4 cars spotted in the open
9/29/14: First 1SS and SS with NPP spotting on Nurburgring
10/15/14: Video of SS revealed Nurburgring
10/23/14: First convertible spotted
12/4/14: GM confirms 6th Gen will not be heavier than the 5th Gen.
2/9/15: 6th Gen headlight spotted on ebay
2/15/15 6th Gen side panel tooling revealed

- OFFICIAL GEN 6 MARKETING CAMPAIGN BEGINS -

3/13/15: GM reveals 500,000th Camaro build and teases the 6th Gen 2SS at the end: https://youtu.be/pdQ3VTczVaY?t=57s
3/16/15: 6th Gen website launch: the**************
3/16/15: 6th Gen teaser video:

3/16/15: 6th Gen reveal event date revealed
3/16/15: 6th Gen teaser images previewed but locked with reveal dates
3/19/15: GM reveals the LT1 details and that the car has 70% unique parts to it.
4/9/15: GM reveals the 6th Gen is 28% Stiffer, Stronger, Lighter and More Responsive
4/11/15: GM Exec reveals they are not worried about the all new Mustang vs. their 6th Gen Camaro.
3/30/15: GM reveals the 6th Gen is at least 200lbs lighter than the 5th Gen.
4/9/15: First spy images of what we now know as the LT non-RS.
4/19/15: First sighting of what is deemed to be the 6th Gen V4 Turbo
4/20/15: GM reveals Driving Modes + Magnetic Suspension details for the SS.
4/30/15 Hood and rear body/ spoiler revealed
5/11/15 Camaro 6th Gen Upper body profile reveal / Front end Bow-tie reveal
5/15/15: Leaked images and details of the 6th Gen posted ahead of reveal event
5/16/15: 6th Gen reveal event! (MODELS AND FULL DETAILS)
5/17/15: First 6th Gen Prototypes driven at Belle Isle
5/28/15: GM Lansing Grand River Assembly Tools Up for 2016 Camaro
6/1/15: Fleet of non-hidden 6th Gen cars spotted
6/2/15: 6th Gen Yellow 2SS drive by at MI. Camaro car show.
6/11/15: Al Oppenheiser & 2016 Camaro on Autoline After Hours
6/15/15: National Chevy dealer meeting
6/19/15: 6th Gen convertible image leaks
6/19/15: 6th Gen convertible teaser trailer revealed:

6/24/15: 6th Gen convertible revealed
6/26/15: 6th Gen Camaro heads to Europe - Goodwood Festival of Speed
6/29/15: First 1SS Revs up in video:

6/26/15: GM reveals the 6th Gen was tested and tuned on 8 tracks
7/2/15: 6th Gen appears at SuperFest (No new details revealed)
7/8/15: Al Oppenheiser Q&A on the 4 cylinder turbo Camaro
7/14/15: 6th Gen All-Star game apperance
7/18/15: 6th Gen order guide goes live
7/23/15: GM Workbench allows first orders
8/3/15: First spotting of potential 6th Gen ZL1 or high performance variation
8/7/15: 6th Gen shows up at ST. CATHERINES Car Show
8/11/15: 6th Gen shows up for Woodward Dream Cruise
8/12/15: GM shows up to CamaroFest reveals new details
8/12/15: First wave of 6th Gen accessories revealed
8/13/15: Workbench submits to GM and orders hit status 2000
8/13/2015: SS appears at Rolex Monterey Motorsports Reunion
8/19/15: First order hit Status 3000
8/20/15: GM launches its first basic online customizer on Chevy.com
8/21/15: GM reveals the Base 1LT and 1SS pricing
8/21/15: BeckyD posts full base pricing for 1LT, 2LT, 1SS and 2SS
8/22/15: 6th gen accessories brochure live
8/22/15: Target Production Weeks 10/5, 10/12 revealed on submitted orders.
8/27/15: First non production 6th Gen rev'ed up and revealed. (Looked to be a 1SS with NPP)
8/31/15: Target Production Week 10/19 revealed on submitted orders.
9/7/15: Target Production Week 10/26 revealed on submitted orders.
9/8/15: Some members TPW's moved from 10/19 to 10/12
9/9/15: 2016 Camaro SS convertible given away on Jimmy Kimmel
9/10/15: Press start to gain access to LT and SS models for review
9/11/15: Hot Rod Magazine releases and confirms new details
9/11/15: First consumer orders hit 3100 status.
9/12/15: North Eastern Ohio Camaro Club appearance
9/13/15: Performance specs and weight revealed.
9/15/15: A new High Performance model spotted at Nursburgring (Potential Z/28 or ZL1)
9/16/15: A new High Performance model captured on video at Nursburgring (Potential Z/28 or ZL1): https://www.youtube.com/watch?t=29&v=37XozVb9VMk
9/16/15: Find new Roads - US Tour announced - http://www.chevrolet.com/find-new-roads-trip-tour.html
9/17/15: New potential 1LE spotted testing at Nursburgring

9/26/15: Target production Date Slips by 1 week (10/5 orders moved to 10/12)
9/29/15: 2016 SS Michigan International Speedway hot laps video

10/1/15: 10/12 orders move to 3300 Status
10/2/15: 10/12 orders move to 3400 Status
10/2/15: The Gen Six Fight for Breast Cancer - Who will you drive for?

10/5/15: First side by side 2016 Camaro SS and 2015 Mustang GT

10/6/15: 2016 Camaro SS Dyno Run! 405.2 hp 405.4 tq - https://instagram.com/p/8gQVESJZEB/
10/9/15: Z variants spotted in New Mexico

10/13/15: First Production cars hit 3800 status (Cars built)
10/15/15: GM Team shares their Camaro's

10/16/15: 2016 Camaro SS and LT First Drive Reviews Go Live
Reviews: 10/21/15: GM reveals Red Line Concepts Showcase for 2015 SEMA show
10/21/15: Find New Roads Tour: Syracuse, NY & Nashville, TN
Drive Previews and Reviews

Future Dates:
10/24/15: Find New Roads Tour: Kansas City, MO & Boston MA
10/26/15: Find New Roads Tour: Philadelphia, PA & Lincoln, NE
10/28/15: Find New Roads Tour: Raleigh, NC & Minneapolis, MN
10/31/15: Find New Roads Tour: Orlando, FL
11/2/15: Find New Roads Tour: St. Petersburg, FL & Salt Lake City, UT
11/4/15: Find New Roads Tour: New Orleans, LA & Bozeman, MT
11/7/15: Find New Roads Tour: Dallas, TX & Seattle, WA
11/9/15: Find New Roads Tour: Portland, OR
11/11/15: Find New Roads Tour: Albuquerque, NM & San Francisco, CA
11/14/15: Find New Roads Tour: Phoenix, AZ

More coming soon!

Last edited by Sledgehammer70; 10-22-2015 at 08:10 PM.
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Old 09-06-2015, 10:17 PM   #2
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And I failed... Posted in the wrong section.
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Old 09-06-2015, 10:39 PM   #3
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When was that unveiling one day early on TV. Live with Kelly and Micheal show. Before June '14?
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Old 09-06-2015, 10:44 PM   #4
Sledgehammer70
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Quote:
Originally Posted by 90503 View Post
No worries...just copy it, start a new thread where you want it, and paste your first post over....(before it gets too many responses here....)
Yeah... won't let me delete it.
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Old 09-06-2015, 10:44 PM   #5
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Quote:
Originally Posted by 77Z85 View Post
When was that unveiling one day early on TV. Live with Kelly and Micheal show. Before June '14?
That was on 5/15.
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Old 09-06-2015, 10:55 PM   #6
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Quote:
Originally Posted by Sledgehammer70 View Post
That was on 5/15.
Thanks! I was way off on the date!
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Old 09-06-2015, 10:56 PM   #7
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Quote:
Originally Posted by 90503 View Post
You can PM one of the mods and ask them to move it...It's your thread, they'll do it if you still want to...
I reported the thread and asked them to move it
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Old 09-07-2015, 08:14 AM   #8
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Nice thanks for this!
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Previous Camaro's - 2002 Z28 6 spd manual, T tops, Sebring Silver - 2010 2SS 6 spd manual, Cyber Gray Metallic

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Old 09-07-2015, 09:04 AM   #9
LesserO2Evils
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Quote:
Originally Posted by Sledgehammer70 View Post
And I failed... Posted in the wrong section.
Bwhaha. Dont ya just hate that sort of thing!? All that attention to detail and work, just to fumble at the goal line!
Thanks for doing this dude. Its a nice memory refresh!
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Old 09-07-2015, 11:04 AM   #10
Sledgehammer70
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It really let's us see what has happened around the reveal. Since the teaser reveal we have only been waiting for 7 months and 5 months since the reveal. Not to shabby considering how Marketing campaigns can go.

But in general the last 30 days have been a wealth of info. With the release just a few months away, they are most likely going to rollout the meat in the next 30 days.
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Old 09-09-2015, 06:31 PM   #11
Sledgehammer70
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Updated with TPW updates and new Jimmy Kimmel giveaway to AC1 Stone.
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Old 09-09-2015, 06:45 PM   #12
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Hey Sledgehammer70 figured I would share my dealer has another customers 2ss that has a twp of 10/26 so they are out there just not sure how many.
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Old 09-09-2015, 06:53 PM   #13
Sledgehammer70
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Hey Sledgehammer70 figured I would share my dealer has another customers 2ss that has a twp of 10/26 so they are out there just not sure how many.
Awesome! When did he get that TPW?
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Old 09-09-2015, 07:27 PM   #14
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man... can't get enough of those rev videos! haha
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