09-28-2016, 01:11 PM | #85 |
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Again, I can tell you that I have also done competitive sales incentives but I perceive them much different than you do. When you offer an incentive to pull people from your competition you typically do that when you see a weakness in your competitions offering.
Not sure if you noticed but there are spy shot going around today of a refresh of the Mustang only two years after it last generation launch. The rumor (Autoblog) is that Mustang has got a lot of feedback from owners and focus groups that their styling is less than hoped for. Their sales appear to be strong but it is due to fleet sales and large discounts and 0% financing on the Mustangs. IF this is accurate, then GM could very well think now is a great time to strike prior to the refresh coming out as previous generation owners who are less than thrilled with the new generation styling may reconsider the Camaro rather than wait for the refresh. Cutting price does not mean you are not getting the results you want. For example, I sell a few of my services cheaper now than I did a year or even two years ago due to improved efficiencies in delivering the service which allow me to keep my margin safe but drop my price. This is extremely common in manufacturing were improvement are made almost constantly. GM learned a lot of lessons in the bankruptcy, specifically how to maintain profitability is a dynamic, competitive market. Prior to the bankruptcy, GM actually sold cars where they lost money on each unit so I am sure they are being hyper vigilant in not repeating history. Last edited by mkorgan; 09-28-2016 at 01:26 PM. |
09-28-2016, 01:37 PM | #86 | |
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09-28-2016, 01:53 PM | #87 | |||
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You give the money, they give the data. Funny how that works.
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The "LT" convertibles drop $2k and the SS convertibles drop $1k. Interesting I guess. The automatic 1LT coupe drops from $27,700 to $26,600 which is a pointless MSRP reduction as JDPin shows the average transaction price of the 1LT is $25,100 already. 1SS coupe, no change. 2SS coupe, no change. ZL1 coupe, no change, ZL1 convertible, no change. 1LE SS, no change, 1LE V6, no change. Quote:
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09-28-2016, 02:58 PM | #88 | |
I used to be Dragoneye...
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The introduction of a LS model is a good thing for the folks who simply want a cheap, no-nonsense sporty-looking car. (And there are a lot of those people...see: Mustang sales) Thank you for posting those, though - I missed a lot of it. I'm glad to see Chevrolet responding to the market. |
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09-28-2016, 03:22 PM | #89 |
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We can all talk about sales/profits all day long. What you can really look at to see its not selling how they thought is inventory. You do not build up that much inventory (IIRC it was something over 100 days worth of inventory) unless you planned on moving it. The inventory built up shows that they initially anticipated better sales. Does that mean they are concerened, maybe slightly but nothing to panic about.
They don't need to hit Mustang levels of volume, but you look at the inventory that is built up, you can tell they expected to sell more than they are. |
09-28-2016, 03:38 PM | #90 | |
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I assure you, I'm very much pro-Camaro and pro-GM. |
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09-29-2016, 12:34 AM | #91 | |
Iron fist, lead foot
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09-29-2016, 06:44 AM | #92 | |
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The T-Bird vs Corvette analogy. The two companies chose different paths and ended very differently. The 55 T-Bird was sporty but softer and outsold the Corvette 4 or 5 to 1 on average through the 50s and 60s, got a back seat, bigger and bigger... Its stated often that enthusiasts are a small percentage of buyers and, in the Mustang circles, they are accepting of the current situation. Give them a bigger trunk and back seat with even better visibility. A EcoBoost Accord with a pony on the grill.
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09-29-2016, 07:06 AM | #93 |
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I wonder what the total sales difference wood look like if you added in overseas sales?
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09-29-2016, 07:33 AM | #94 | |
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I want to make it clear, I am not a Mustang hater. Quite the opposite, I am a fan of the muscle car market and love the big three pushing each other. I want Ford to make the best possible Mustang because I believe it forces GM to advance the Camaro. I just think that sales and sales strategize are not always indicative of the true health of a product line or the possible problems we can't see. |
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09-29-2016, 07:44 AM | #95 |
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The problem with the new GT is simple. If just doesn't have enough power to compete in non GT350 form. In todays market 435 -hp and 400-tq which struggles at low-end power, just doesn't cut it. It can't compete with the Scatpack's 485/485, and the SS with 455/455 with gobbs of power available low in the RPM band
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09-29-2016, 08:00 AM | #96 | ||
I used to be Dragoneye...
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But from a sales stand point...it's a car with a big loud V8 for less than the competition...that's all a lot of people want. EDIT: Back on topic....The Camaro 4 and 6s are better than their Mustang counterparts...the V6 1LE being faster than a GT around a track...The GT doesn't hold any weight vs the SS, and the SS 1LE is already nipping at the heels of the GT350R...depending on the driver and the track, it's faster. The ZL1 is going to simply obliterate it, and be comfy and "luxurious" on the road...and the Z/28 or ZL1.R...or whatever that crazy thing with the wing is....is going to own the track beyond a shadow of a doubt. Annd...Mustangs everywhere are threats to public safety while meeting for cars and coffee. (I had to ) So in terms of reputation and performance, I think Ford is going to be very sad, . |
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09-29-2016, 09:21 AM | #97 | |
Iron fist, lead foot
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I'm not saying S550 didn't meet all the goals set forth by Ford for the gen6 Mustang, just that the goals themselves and thusly the R&D may have been throttled back just a bit knowing full well D6 was right around the corner. But, it's all speculation until official info is disclosed. . . if It ever is.
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09-29-2016, 09:42 AM | #98 |
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