[hotlap]

Camaro 12,083 (+2.5%)
Mustang 16,917 (-11.7%)
Challenger 13,431 (-24%)

Percentage change ( %) over 2018 Q1. This would be at the end of the 2019s second full quarter of sale.

[hotlap]

Originally Posted by DC5

True. The reality of whether the 2019 MCE has positively or negatively affected sales will be revealed over the coming quarters. I think the haters are going to be surprised.

Agree. We will know in time.

I also would point out that while the SS may be controversial, the RS is not.

Also 2 ...leftover 2018s helped Q1 2019? ...how did leftover 2017 help Q1 2018?

[ctrlz]

No surprise Challenger does well. It's the SUV of this segment.
As far which of the three is most profitable, I would guess Mustang based on fleet sales to rental agencies. Based on my observation and no actual data.

[CoolbreezeNJ]

If you consider that Dodge and Ford may still be making fleet sales then who is the joke on???

More or less Sports cars purchases continue to fall across the entire segment and all brands. Often what changes that is a considerable refresh but we of course know that comes with a lot of investment. Can you imagine the money it took to develop the C8 Corvette???

Fleet sales are not usually directly profitable. What they may help is in volume of parts discounts.

[protovack]

Yawn. I can guarantee you GM's profit margin on camaro is much better. Anyway, who cares if Challenger sells well? It just shows there is a good market for a large size muscle car suitable for highway cruising and the occasional straight line pull. I'm not sure why that is concerning to anyone. At this point the Challenger is in a completely different segment, and not many are cross-shopping camaros and challengers.

[Vtor_ZL1]

Camaro can't touch challenger profit margin - that tooling been paid for almost 10 years now! And that platform is shared w 4 door charger which moves more cars than coupe and plenty of fleet and police sales.



Only thing camaro has, it shares platform w cadillac, but again, very low volumes. Don't worry, there's camaro rental cars too.. head on over to Hertz.

[GM_guy]

I know

[GM_guy]

Due to some crazy cheap lease deals and easy credit V6 Challengers and Ram 1500 litter trailer parks around here.

[SSmash]

Originally Posted by red_johnny

Interesting. Its crazy that its doing so well being so dated.

If it ain't broke...GM possibly should have taken a similar note.

[Bongos2U]

Originally Posted by Vtor_ZL1

Image sells and that car has fantastic image due in part to tv ads and smoky tires shenanigans.


It's featured on popular tv show - NCIS LA.



Track numbers and performance matter to very few people. Most people want the look of performance, some want to back it up, but that is small group.

Great product placement for the Challenger for both seasons of "Cobra Kai" on YouTube premium. The first few minutes of S2E2 featured the Chally to the tune of Back in Black by AC/DC.

[Deputy Dog]

Originally Posted by Move'n Up

The Camaro continues to fall behind in the pony car sales numbers. Wake up GM, the 19+ body styling changes made things worse.

Dodge Challenger Surpasses Chevy Camaro in Sales

I see Challenger ads all the time. They know how to sell cars.

[samurai]

Originally Posted by BlaqWhole

Don't waste your time or breath. Next quarter these same guys will be screaming doom and gloom all over again because sales is all that matters to them. I have been saying for quite some time now that without data on production costs and what the profits are you cannot assume that one company is doing better off sales alone. But nobody listens.

Ford could sell 100 Mustangs and make $1,000 profit on each of them and GM could sell 50 Camaros and make $10,000 profit on each and these guys will still be talking about how the Camaro is doomed and sales suck. LOL! I give up.

Thank you! I am still wondering why so many people care about these pure sales number articles every single month...

GM was the biggest automaker in the world in terms of sales a few years ago and went bankrupt with that stategy.

Just an example from 2018:
VW sold 6,2 million cars, made 3,2 billion profit
Audi sold 1,8 million cars, made 4,7 billion profit
Porsche sold 256 thousand cars, but made 3,1 billion profit


Of course this is just the different VW brands, but you can also break this down to different vehicles. You can't judge profit of a car just by comparing the pure sales numbers. You profit depends on if the people actually spend their money on the high equipment, additional packages, etc.

And if you look at Q1 numbers, you have to look at the whole thing:
Mustang 16,917 (-11.7%)
Challenger 13,431 (-24%)
Camaro 12,083 (+2.5%)
Challenger going down 24% compared to Q1 2018 is a big thing, it's crazy how automobile sites are selling the Q1 2019 sales as a big win for Dodge...

[frostys]

Originally Posted by Deputy Dog

I see Challenger ads all the time. They know how to sell cars.

Their sale number fell 24% for the first quarter so those ads sure sell a lot of cars right...

[MackSteelPrivateEye]

Originally Posted by frostys

Their sale number fell 24% for the first quarter so those ads sure sell a lot of cars right...

Yeh...they drop 24% but still outsell Camaro..