Quote:
Originally Posted by MrChrisLS3
I very well believe that they can build this car on the Alpha platform, using all of the technology in strength and weight savings and still sell the base model in the low $20K range.
Keep in mind that the "premium" materials you are speaking of, are those put into the Cadillacs, which is competing in a totally different market. The leather, the gadgets, etc. Just for example, the car a traded in for my '11 SS was an '06 STS. My STS was more of a base model, v6, no nav. But it had passive entry, push button start, remote start, valet mode, auto climate control. Although the dash and much of the interior pieces were indeed plastic, it was a soft touch sort of plastic, and of course it was as quiet as a church mouse.
So, the base Camaro will have cloth seats, and the bare essentials in creature comforts. The Camaro lives in a completely different, and much larger market than the Cadillacs. They will also sell many,many more Camaros. In the world of mass production, the more you make and sell, the lower the per unit cost comes out to be, and you can price them a little closer to vest on the profit margin.
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If the Gen6 is bare bones for creature comforts, it will be the biggest failure of 2016. The crappiest Kia now sets the bar for what you can expect in a car. Bare bones doesn't cut it anymore.
Also keep in mind for allll these creature comforts, the weight difference between a 1SS and 2SS is only about 40 pounds. Leather and a bunch of wires and controllers don't weigh that much.
You are right on the basics, the more you can produce the lower the piece price. But GM's model is farrrr more complex than that. If your model held true you could just price the Corvette at $25,000 and you would sell a crap load of them and make even MORE money. It doesn't quite work out like that. There is a lot more too it than that.
Yes, by selecting Alpha and likely putting the 2.0T as the base engine now, they will likely hold the base price. But don't confuse that with now adding additional premium materials and still holding price simply because the low volume Camaro also has some of those parts. Just because the ATS and CTS aren't selling, don't lose sight of the fact they were supposed to sell much better. I would expect GM at one point hoped the ATS would far outsell the Camaro.