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Originally Posted by 2013 RaceRed 5.0
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So all of a sudden no one knew anything about the Camaro? Hmm ...
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Sometimes GM marketing drops the ball. If you went by advertising in 1998-2002, you'd barely know the Camaro existed, nor that had an aluminum V8 capable of high 12 second ET's, 155mph top speed (limited), and was EPA rated at 27mpg highway. A veritable supercar at discount pricing.
If people knew the Camaro was best ponycar on the market, would it have changed the declining sales? Dunno.
I was at a driving school yesterday with about a dozen other parents. GM is apparently doing the same with the 2011-2014 Volt. None of the parents knew it was a plug in electric with an aux gas engine. They assumed it was a normal hybrid. It was going faster through the slalom and braking in a shorter distance than the other late model family cars. All the instructors were impressed with it's performance. These guys are race car drivers, not driver's ed teachers. They also teach Grand Prix / SCCA classes.
Have you seen GM advertise the Volt as a "sporty" car? It certainly is. Handles like it's on rails, instant throttle response at all speeds, and has the brakes of death.
People don't want a $36k economy car, they will buy a $36k sportscar.
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Mustang celebrating 50 continuous years of production.
Exactly.
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How's that T-Bird doing?
61 years of Corvettes.