View Single Post
Old 12-07-2012, 03:21 PM   #263
KarFan
 
KarFan's Avatar
 
Drives: 2023 SGM Camaro 2SS 1LE 6M
Join Date: Apr 2009
Location: SoCal
Posts: 575
Actually one of the issues in early 5th Gen Camaro production was the higher than expected V8 sales. The percentage of fully loaded Camaro SS sales were much higher than anticipated. This has evened out a bit as the model years have passed. But it gave GM a new understanding of the Camaro market. Especially after a lot of work and planning went in to making the V6 and base models better cars that they were in generations past in an effort to bring in more kinds of buyers.

The key to the success of this Camaro and a reason why it got produced was the ability for GM to make higher profits on the base models and all models as lower production numbers. GM doesn't need to sell 100k Camaros just to turn a profit like the 3rd or 4th Gen were planned.

So unlike in generations past the base models are profitable and thus the necessity of large production isn't necessary. This business model allows for GM to expand the lineup and include a turbo 4 cyl or 2 V6's to keep the entry level costs into Camaro more attractive to younger buyers. A smaller, lighter and more fuel efficient Camaro helps with buyers and CAFE.

Camaro can't survive on V8 sales to smaller demographics. This will even be less the case in 6th Gen.
__________________
Past Camaro rides
1997 Black Camaro Z28 A4
1999 Silver Camaro SS 6M
2002 White Camaro Z28 A4
KarFan is offline   Reply With Quote