[2cnd chance]

Originally Posted by MikeT

That's the million dollar question. Engine configurations should be interesting.

The ATS V6 starts around $40K. Do you sell the same V6 in a Camaro that starts around $24K? Of course, one could argue that GM is already doing that with the current Camaro V6. However, at this point, with the Camaro on a different platform, it's sort of an apples-oranges thing. But moving the Camaro onto the Alpha platform is a game-changer. Now all of a sudden, you have Camaro on the same platform, built in the same factory... with the same engine, too? At ~$16K less? How does that work?

I mean, sure, the ATS is going to have some more bells and whistles and luxury materials... and maybe some higher-end parts... and the Cadillac brand... but I'm not sure if all that is worth $16K. So, what does GM do?

De-tune the V6 in the Camaro? Not sure how it can do that with the Mustang offering a 300+ hp V6 as a base engine.

Do a base 4-cylinder Camaro? Maybe, but you can't put in some kind of a chump four-banger when the 4 cyl Mustang is 300+ hp turbo.

Suck it up, figure that ATS buyers won't notice or care, and the sell a V6 Alpha Camaro that's an incredible bargain and hope to make the money back on volume? Probably the most likely scenario.

Upgraded parts add up real fast. Just look at how much options can add to a vehicle.