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Originally Posted by Number 3
Giant assumptions in this post. You have no idea what the profitability of the Camaro is or is not.
And having the better car does NOT automatically mean more profit.
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Not assumptions, research-based information:
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Cutting Fleet Sales
Todd Christiansen of Camaro Marketing tells us that Chevy is also keeping the Camaro away from fleet sales.
The effort is part of GM’s well-publicized strategy to cut sales to daily rental car fleets.
The practice reduces overall sales volume but delivers various benefits like higher resale and residual values, lower incentives, and higher Average Transaction Prices (ATPs).
More importantly, it also boosts profit margins.
Traditionally, General Motors hasn’t championed such practices;
the strategic change is one of the key differences between the “New GM” and the bankrupt “old GM”.
Read more: http://gmauthority.com/blog/2016/08/...#ixzz4dFXqdcsZ
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