Quote:
Originally Posted by Number 3
Has very little to do with it being an American brand. Otherwise Chevrolet and Ford would be going gangbusters.
In the years long ago in a China far, far away from what we know now, the Emperor drove Buicks. It carries the cache of that ultimate luxury.
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'Cachet' not 'cache.'
In any case, it's GM's opinion, not mine.
From Bob Lutz:
The Feds basically wanted to get GM down to Cadillac and Chevrolet. They said, "you don't need all these brands. You need one prestige brand, and one mass-market brand." And we said "well we can't get rid of Buick because Buick is important in China, and if Buick becomes an orphan in the United States then the Chinese are no longer gonna be interested in it." And the Feds said "Fair enough, but everything else goes."
http://jalopnik.com/the-feds-killed-...ays-1452735716