[SuperSound]

Originally Posted by Jeb114

This is a passage from the book, Why did Pontiac fail. This paragraph is about the new GTO.

"This was a great car, that was never launched right. Basically, all GM did was to re-work the car for left hand drive (in which this was no small task), and then replace the grill, add badging, and that was it. Unfortunately, just replacing the grill made the rather pricey GTO look like the Grand Prix or Grand Am that you could pick up at the rental counter on your next business trip. It never really stood out from the crowd. The car was also priced above expectations, with a retail price above $33,000. Dealers also tacked on a surcharge for the first ones in the country, though that didn't last, and 2004 models were selling at deep discounts late into 2005. The 2005 and 2006 models received a different hood that helped, and a new 6.0L V8 made standard in the car, but sales failed to live up to the 18,000 per year target, with 15,780 of the 2004 model year imported, a little over 11,000 for 2005, and just under 14,000 for the last year of 2006."

in answer to your other question, No the new mustang is based off the retro version, in 2004 the Fox body mustang sales were falling like the Camaro. Challenger did not exist. What I am saying is retro is the only reason the pony cars exist today, and the farther they get away from the styling points the sales will slow. People like there muscle cars. Jurassic.

Good to know, never heard they had a sales target and always viewed the GTO as sales experiment without real commitment from GM.

So you are saying the new mustang is not retro but it is selling better than last gen which was retro. Granted it is still early in it's lifespan but is off to an impressive start. So retro really is not a key to sales here. Maybe the name plates are retro and a good key to sales (i.e. the Charger).