CAMARO6 - View Single Post - Will there be more women that buy a 6th gen compared to a 5th gen?

MikeT · 09-07-2014, 07:25 PM

Does anyone know the gender breakdown of 5th gen buyers? I see a fair amount of women driving the cars now, so it's not as if it's totally a 'guy' car right now.

Knowing as little as we do about the 6th gen car, it's very hard to predict whether there will be more, less or a similar number of female buyers. I'm not sure that a turbo-4 is going be as much of a factor as you might think. Not to sound sexist, but the hard truth is that a lot of women don't know or care what kind of mill is in their car, and I'm skeptical that fuel economy would be that much better than the V6.

At this point, styling is the biggest wildcard for the 6th gen. My guess is that whether the new car moves the needle in terms of more women buyers will depend a lot on how much the styling appeals to women. If it looks very similar to the current car, I'd expect similar sales to women. If the design is more aggressive, I'd expect few female buyers. If it's 'softer' or more 'European,' then maybe we'll see more female buyers. In general, it seems like the more 'boy racer' a car is, the less it appeals to women.

09-07-2014, 07:25 PM	#2
MikeT Drives: 2008 Malibu V6 Join Date: Mar 2008 Location: California Posts: 280	Does anyone know the gender breakdown of 5th gen buyers? I see a fair amount of women driving the cars now, so it's not as if it's totally a 'guy' car right now. Knowing as little as we do about the 6th gen car, it's very hard to predict whether there will be more, less or a similar number of female buyers. I'm not sure that a turbo-4 is going be as much of a factor as you might think. Not to sound sexist, but the hard truth is that a lot of women don't know or care what kind of mill is in their car, and I'm skeptical that fuel economy would be that much better than the V6. At this point, styling is the biggest wildcard for the 6th gen. My guess is that whether the new car moves the needle in terms of more women buyers will depend a lot on how much the styling appeals to women. If it looks very similar to the current car, I'd expect similar sales to women. If the design is more aggressive, I'd expect few female buyers. If it's 'softer' or more 'European,' then maybe we'll see more female buyers. In general, it seems like the more 'boy racer' a car is, the less it appeals to women.