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Originally Posted by SS 1LE
Yup, way too much bitching about this on here, especially without anyone having a clue about profit margins and targets and such. Plus, this platform is a global platform being used on multiple cars, unlike the Mustang, that also had multiple divisions involvement in R&D. So initial costs were lower then even what they had to do with the 5th gen.
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That's just not how it works... They build cars based off of previous sales. No business is trying to sell LESS volume than the previous years, they are trying to sell MORE, hence why they refresh designs, chassis, tech, etc. They aren't trying to keep loyal customers they already have, but have other people buy outside of their prefered brands. No business, especially one with shareholders is aiming to produce LESS units than a previous year. The whole, less but for more profit doesn't make any sense unless you can prove it with facts. GM's overall sales are coming from their SUV, trucks and economy vehicles. Everything else is in the negatives. The overall success speaks nothing for the sales of the Camaro. It just means they are generating enough profit through other sales of the business to raise the stock prices.