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Originally Posted by 9020B

I thought that unveiling the car during the Super Bowl was a great idea as well. It was brought up on a similar thread. I think it would create a level of interest and excitement that you cant match by unveiling the Camaro at an auto show. The only people that are interested in vehicle unveilings at auto shows are car people. The Super Bowl exposes the new Camaro to 10s of millions of people that don't even know that they want a new Camaro yet. Put a kickass commercial together, it will be the best money ever spent on an unveiling. The fact that no one else has ever unveiled a car during the Super Bowl (that I can remember)is the exact reason to do it.

This is a good point..