Quote:
Originally Posted by Martinjlm
That’s only one datapoint. Nobody can produce as many EVs as Tesla right now and you can’t sell what you can’t produce. As more automakers come up to scale production and offer more compelling products they will compete better with Tesla. But Tesla does have a 5 - 10 year head start, depending on who you’re comparing them to.
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But Ford can't sell what it does produce.
As per the sales manager at a fairly large dealership, the Mach-E is a very hard sell and nobody even wants to look at a Lightning.
Also a quick story... Ford has Mach-E's stacked up so the owner of the dealership buys 20. Staff is like WTF are you doing, we will never sell these!!! Owner then incentivizes staff to buy one with, essentially, whatever it takes to get them to do it. Reason? On the surface to be familiar with EV's to better be able to sell them but I suspect the end game is simply to curry favor with Ford. Result? Ford counts 20 EV sales... but they weren't really legit.