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Old 11-08-2022, 10:31 AM   #113
Martinjlm
Retired from GM
 
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Drives: 2017 Camaro Fifty SS Convertible
Join Date: Mar 2017
Location: Detroit
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Quote:
Originally Posted by 90503 View Post
True, but I don't see any new sporty EV coupe built from scratch that would be a big seller, either. The tooling, platform, etc., for Camaros exists now and shouldn't be thrown away. Better to keep an existing platform for a small ICE Camaro market, than have nothing. This "platform" argument is a phantom non-issue when it comes to the car-buying public. Just ask Dodge about the Challenger.
Challenger was built on a platform that was ten years old before the first Challenger was placed on it. In other words, already depreciated and very low cost. Alpha is an expensive platform primarily designed for Cadillac products, and expanded to include Camaro in order to spread the cost over more volume. There were supposed to be more variants, including Cadillac CUV/SUV models, but with the Cadillac move to all EV by 2030 and GM by 2035, there are no additional projects for Alpha. Producing lower than low volume of Camaro on it at a plant that is on the verge of being transformed to a Factory Zero (EV) plant is a non-starter. GM walked away from the even more expensive Omega platform and bespoke engine for it after only one model application. If they did that, there is no doubt that Alpha is toast.
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