The Colorado is half the vehicle the Ram 1500 is, but instead of costing half it's at best, 1/3 off. There is a basic concept of return of investment, value, obtaining the most quantity for least money and the Colorado fails pretty much all of them. The Colorado is a cute mini-truck at best, fills a niche market for those naive enough to believe there is quality there of any kind and willing to over pay for such a toy.
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